Sportsbook Strategy

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The FanDuel Sportsbook will utilize its own proprietary risk and trading technology. At launch, the FanDuel Sportsbook app features a special risk-free first bet up to $1,000 for Virginia customers.

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  1. The evolution of US sportsbook marketing March 2nd 2021 @ 16:00 - March 2nd 2021 @ 17:00 Betting operators are reinvesting almost all revenue into customer acquisition.
  2. Name: FOX Bet Sportsbook. Description: FOX Bet launched in 2019 and has become a huge hit in the states it is operating in. The goal was to launch a sportsbook combined with sports media content, and it did just that.
  3. William Hill has become the latest gambling operator to launch sports betting in Virginia, going live in the US state with its online and mobile sportsbook offerings. Built on William Hill’s proprietary platform, the sports betting mobile app allows players to place pre-game and in-play wagers from anywhere inside Virginia.

Betting operators are reinvesting almost all revenue into customer acquisition. As the industry’s focus shifts from building customer databases to generating a profit, how can sportsbooks ensure they are maximizing their marketing investment? The second part of the Path to Profitability series brings together a host of industry marketing experts, to discuss how to refine acquisition strategies. Among the topics covered will be:

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  • How has the betting sector’s approach to customer acquisition evolved?
  • Can the wider media landscape help funnel players to licensed sportsbooks?
  • What tools or tactics have been overlooked to date?
  • What partnerships offer the most immediate returns?
  • Can land-based loyalty programmes and closer links with the brick-and-mortar businesses have a positive effect on betting revenue and profits?
  • Affiliate and online vs. traditional media – what offers the best value?

Moderator: Brendan Bussmann, Global Market Advisors

Speakers:

Dustin Gouker, Head of Content, Catena Media North Amercia

Aubrey Levy, VP, Marketing & Content, theScore

Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media / Yahoo Sports

Sponsored by:

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NEW YORK--(BUSINESS WIRE)--FanDuel Group and the Washington Football Team announced the first-ever market access partnership between a National Football League team and an online sports gaming platform in the U.S. Under the terms of this agreement, FanDuel and the Washington Football Team launched legal sports betting on Thursday in the Commonwealth of Virginia. The partnership combines FanDuel Group’s market-leading sports betting platform with the Washington Football Team’s strong presence in Virginia as it serves as the home for the INOVA Sports Performance Center, Richmond Training Camp, and the team headquarters. Virginia became the ninth state in the United States where the FanDuel Sportsbook will be available for iOS and Android.

“We are excited to bring America’s #1 Sportsbook to residents and visitors to the Commonwealth of Virginia,” said Matt King, CEO of FanDuel Group. “We’re honored to partner with an iconic sports franchise and we plan to deliver the most fan-focused, and secure, mobile sports betting experience to the passionate sports fans of Virginia.”

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Under Virginia’s sports wagering law, the Washington Football Team was given preference for a mobile sports betting permit based on it meeting certain criteria for sports franchises headquartered in Virginia, and the option to partner with an established sports wagering operator to run the business. The Washington Football Team has chosen the FanDuel Sportsbook as its operational partner to jointly hold the permit.

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Scott Shepherd, Senior Vice President, Corporate Partnerships & Hospitality for the Washington Football Team, added, “When this truly unique opportunity presented itself, it was a natural fit to strategically align with our long-time partner, FanDuel, as we knew they’d establish a best in class sports betting marketplace, grounded by innovation and consumer protection. We’re very excited for all this groundbreaking partnership will offer our valued fans throughout the Commonwealth of Virginia as part of their game day experience.”

FanDuel Sportsbook, America’s #1 Sportsbook, is bringing its best-in-class online sports betting experience to sports fans who will be able to place wagers anywhere in the commonwealth across professional football, basketball, baseball, golf, MMA, soccer, and tennis with a variety of betting and payment options available. The FanDuel Sportsbook will utilize its own proprietary risk and trading technology.

At launch, the FanDuel Sportsbook app features a special risk-free first bet up to $1,000 for Virginia customers. Unlike other sportsbooks, FanDuel promotions are simple and easy to understand - no complicated math required. Any customer who doesn’t win their first bet is automatically refunded their wager, up to $1,000 in site credit. Plus, a very generous Refer a Friend program, where both parties will receive $50 in site credit.

The FanDuel Sportsbook app in Virginia is simple, secure, and convenient, with a number of key features, including:

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  • New Way to Parlay: FanDuel is the only U.S. sportsbook with Same Game ParlayTM bets and the first operator in the U.S. to allow customers the ability to build a parlay utilizing betting markets from the same game.
  • Hometown Heroes: The FanDuel Sportsbook will offer markets on hometown teams with extremely generous odds. New customers can also use the promo code “WASHINGTON” for a $25 deposit bonus.
  • FanDuel Group’s Account and Wallet Technology: FanDuel Group has developed its own account and wallet technology in-house that is the backbone of the new operating system on the FanDuel app in Virginia. The FanDuel app now connects to FanDuel’s popular fantasy sports app, so customers can use fantasy sports and sportsbook winnings interchangeably.
  • Sports Betting 101: FanDuel Sportsbook has an online betting guide to help customers learn the ins and outs of legal sports betting.
  • Responsible Gaming: The FanDuel Sportsbook has account protections in place and a global reputation for responsible wagering. If you or someone you know has a gambling problem, please call, text or chat, the confidential and toll free helpline at 1-888-532-3500.

The partnership between FanDuel Group and Washington Football is a fully integrated partnership reaching beyond sports betting. FanDuel also becomes the official daily fantasy partner of the Washington Football Team. In addition, FanDuel will have prominent stadium signage at Fedex Field and offer customers unique game day experiences like a special FanDuel section on game days.

About FanDuel Group

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FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, and TVG. FanDuel Group has a presence across all 50 states and 8.5 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, theworld’s largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.